Tuesday, September 11, 2007
9:45 AM |
Ten Years of Nerve
I can't believe Nerve Magazine
has turned ten years old. Have I really been around that long, and was college really
a decade away? It makes for some urgent introspection. (It doesn't help that the newest online venture from the Nerve team is Babble
, a "magazine and community for a new generation of parents," and it has lots of baby pictures all over. How we've all grown up, it seems.
Because Nerve was a cornerstone of my college existence, up there with Nirvana and Pearl Jam, Alanis Morissette's Jagged Little Pill
, the books of Douglas Coupland and David Leavitt, the Scream
, Madonna's Ray of Light
, Ben Stiller's Reality Bites
, and Armani Exchange. (This was in the glory days of the 1990s, pre-Bill Clinton and Monica Lewinsky, pre-George W. Bush and 9/11, pre-Britney Spears and Paris Hilton, pre-Backstreet Boys and Spice Girls -- when everything was rich and rosy, and we were all so naive and brave and innocent.)
Because I remember reading a hype piece
by Joel Stein in Time
during those heady early days about this online magazine, centering on this incredibly hot couple Rufus Griscom and Genevieve Field who were starting a blushing online magazine that wanted to talk intelligently about sex. I remember saying: "What great names they have, Rufus and Genevieve
, perfection for literate smut." The website, originally designed by Joey Cavella (see left)
, looked outstanding and was considered revolutionary at the time. I was hooked since that day, even went through the Nerve Personals phase where I used to have this really sexy, intelligent chat with somebody from California. There was no day I wasn't online and reading about kinkiness in the pages of Nerve. And then, when they established Nerve Premium and you had to pay for the good stuff -- for the wonderful stories, the eye-popping photography by David Morgan, Andres Serrano, David Sprigle, Ellen Stagg, Jack Louth, Terry Richardson, and Greg Gorman, the searing personal essays by Em and Lo and Lisa Carver-- I just kinda drifted away and got on with the grayness of "real life."
Today, I stumble on the old site, and found it's already ten years later. And then I wonder, where did all that time go
The magazine has an oral history of Nerve's wildest years
up and running in the site.
Labels: magazines, sex
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